Rental Equipment Insurance That
Works as Hard as You Do

Keep your rentals protected, your customers covered, and your business growing with JT Bates Group's trusted Rental Equipment Protection (REP) program.

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The Problem

Uninsured Rentals Are Hurting Your Bottom Line

Uninsured renters force you to turn away business.

One accident can cost you months of profit.

Claims, repairs, and compliance waste valuable time.

Broken equipment is equipment that isn't making you money. You know as well as we do that every rental carries risk, and when something goes wrong, it's the dealer who ultimately pays the price. Whether it's a cracked boom, an uninsured renter, or the endless back-and-forth over claims, those losses eat into your revenue and damage your reputation. REP helps dealers stop the bleeding.

Frustrated equipment dealer standing near damaged equipment
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How REP Works

A Dealer Focused Protection Program

Add REP to Your Rental Process

It's easy to integrate REP into your rental contracts and pricing. No complicated setup or new systems required.

Rent Confidently to More Customers

Offer coverage directly at the point of rental, even to customers without their own insurance, so you never have to turn business away.

Get Paid and Stay Protected

Earn revenue from every covered rental and rely on JT Bates Group's dealer-first claims support when damage occurs.

Dealer Adds Coverage

Renter Enjoys Peace of Mind

Fleet Stays Protected

Fleet Maintains Value

Confident heavy equipment dealer standing in front of equipment yard

Why Dealers Choose Our Programs

Built to Protect What Dealers Value Most

Protect Your Fleet From Damage

Rental Equipment Protection covers damage claims so one accident doesn't negatively impact revenue.

Keep Equipment in Service

Don't let equipment go unused. Offering coverage on the spot results in more rentals.

Serve a Wider Range of Customers

Say yes to individuals and smaller companies that may not have sufficient physical damage coverage.

Improve the Rental Experience

With fast, built-in coverage, renters get what they need without delays or extra steps.

The Value of REP

REP vs. Self Funding: The Clear Choice

Damage Costs

With REP

Covered by REP program

Self-Funding

Dealer absorbs repairs/replacement costs

Cash Flow

With REP

Predictable, recurring revenue stream

Self-Funding

Losses hit immediately, unpredictable

Rental Opportunities

With REP

Say 'yes' to more customers

Self-Funding

Turn renters away if they lack coverage

Customer Relations

With REP

Simple, renter-facing protection = loyalty

Self-Funding

Risk of disputes over responsibility

Risk Exposure

With REP

Mitigated — dealer fleet consistently protected

Self-Funding

High — a single accident can wipe out profits

Revenue Impact

With REP

REP adds new rental revenue line item

Self-Funding

Losses drain margin

"REP has been a game-changer for our rental business. We no longer worry about damage from uninsured renters."

— David Martinez

Rental Operations Manager

Frequently Asked Questions

Get answers to the questions dealerships ask most about Rental Equipment Protection.

What does REP cover?

REP provides insurance for equipment rental companies for accidental physical damage, loss, or theft of rented equipment. It protects the dealer's asset when renters don't have adequate insurance.

Is REP required for every rental?

How do claims work with REP?

What's the difference between REP and a renter's personal insurance?

Ready to Protect Your Rentals and Grow Your Business?

Finding insurance for equipment rental companies can be stressful. Let us help you build a protection program that works for your dealership and gives your customers confidence.