Rental Liability Protection Lets You Say Yes to More Customers
Offer built-in liability coverage at the point of rental. JT Bates Group's RLP program helps you reduce legal risk, serve uninsured renters, and protect your dealership with every transaction.
The Problem
Lost Rentals and Increased Risk Mean a Reduced Bottomline
Otherwise qualified renters leave because they don't have proper coverage.
One incident can put your business on the hook for major claims.
Managing insurance details eats up time your team doesn't have.
Rental liability insurance protects you and your business from potential lawsuits. When a renter shows up without it, your team often has to say no. That means less revenue, frustrated customers, and unused equipment. Offering Rental Liability Protection gives your dealership a straightforward way to fill the gap and keep rentals moving.
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How Rental Liability Protection Works
Liability Coverage Built for the Way You Rent
Provide RLP at point of rental without changing your workflow.
Each rental includes up to $1 million in third-party property and bodily injury liability coverage.
You reduce legal exposure while keeping more customers and more revenue.
Dealer Adds Coverage
Renter Enjoys Peace of Mind
Fleet Stays Protected
Fleet Maintains Value
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Why Dealers Choose Our Program
A Smart Choice for Dealers
Protect Your Business & Fleet
Rental Liability Protection covers liability claims so one incident doesn't disrupt your operation or finances.
Keep Equipment Earning
Turn potential walkaways into completed rentals by offering protection on the spot
Serve a Wider Range of Customers
Say yes to individuals and smaller companies that don't carry their own liability policy.
Improve the Rental Experience
With fast, built-in coverage, renters get what they need without delays or extra steps.
Bundle With Rental Equipment Protection (REP)
Together, REP + Rental Liability Protection = Full Protection.
Rental Liability Protection ROI Calculator
Quickly estimate the revenue and risk protection benefits of offering RLP for your rentals.
The Value of RLP
The Cost of Offering Protection vs. Not
Customer Eligibility
With RLP
Renters buy RLP on the spot, and you say yes
Without RLP
Renters without liability coverage = no rental
Revenue Impact
With RLP
New rental revenue stream + upsell
Without RLP
Lost rentals, shrinking margins
Risk Exposure
With RLP
Protected by liability coverage
Without RLP
Dealer exposed to lawsuits and claims
Customer Experience
With RLP
Simple, renter leaves happy with equipment
Without RLP
Frustrated, turned away
Fleet Utilization
With RLP
Higher utilization, more rentals
Without RLP
Lower utilization, idle equipment
With RLP
Without RLP
Customer Eligibility
Renters buy RLP on the spot, and you say yes
Renters without liability coverage = no rental
Revenue Impact
New rental revenue stream + upsell
Lost rentals, shrinking margins
Risk Exposure
Protected by liability coverage
Dealer exposed to lawsuits and claims
Customer Experience
Simple, renter leaves happy with equipment
Frustrated, turned away
Fleet Utilization
Higher utilization, more rentals
Lower utilization, idle equipment
"RLP lets us say yes to customers we used to turn away. Our revenue is up and our risk is down."
— Jennifer Walsh
Branch Manager
Frequently Asked Questions
Have questions about how rental liability protection works in your dealership? You're not alone. Here are the answers to the most common questions we hear from dealers looking to protect their rentals and keep business moving.
Why do renters need liability coverage if they already have auto insurance?
While auto insurance can cover you while driving to and from a jobsite, it doesn't cover renters from 3rd party bodily injury or property damage caused by equipment operation. RLP fills that gap by protecting you and your renter on the jobsite.
What coverage limits does RLP provide?
Can renters decline RLP?
How does RLP protect the dealer?
Ready to Protect Your Rentals and Grow Your Business?
Finding insurance for equipment rental companies can be stressful. Let us help you build a protection program that works for your dealership and gives your customers confidence.
Ready to Protect Your Rentals and Grow Your Business?
Finding insurance for equipment rental companies can be stressful. Let us help you build a protection program that works for your dealership and gives your customers confidence.